Generative AI, which has become increasingly popular in the past 12 months, has elicited mixed responses from users, with some amateurs excitedly utilizing AI tools from technology behemoths to produce content effortlessly, while professional creatives fear the potential threat to their expertise posed by AI.
Notably, Birgitte Aga, MUNCH Museum’s head of innovation and research, is leading a project in collaboration with TCS to demonstrate the positive impact of AI in promoting artistic engagement, counterbalancing concerns. The initiative concentrates on leveraging AI and ML to engage visitors actively with Edvard Munch’s artworks. According to Aga, the focus is on enhancing the artwork rather than replacing it with technology.
The museum is focused on establishing a real-time user interface and training an ML algorithm by utilizing Munch’s drawings. Presently in the prototype stage, this interface projects an AI-generated line onto a transparent surface as users engage in real-time drawing, creating a synergistic experience that comprehensively intertwines their creative process with Munch’s. Despite acknowledging the challenges and risks associated with utilizing such advancing technology, Aga remains optimistic and excited about the potential of the project.
However, beyond the creative realm, ethical considerations also weigh heavily on the project, as organizations need to ensure responsible use of emerging technology. Aga affirms that MUNCH utilizes a well-honed team to explore user needs and that her work revolves around ensuring the artwork remains relevant to the public while upholding ethical values.
Moreover, the MUNCH Audience Lab constantly seeks to utilize AI and other technologies to create rewarding experiences for various audience segments. Also, the institution is part of a larger initiative exploring innovative applications for AI in art conservation.
In conclusion, Aga envisions an exciting future working in harmony with TCS, where their collaborative efforts could potentially revolutionize the way audiences engage with art, while maintaining a firm ethical stance. She emphasizes the criticality of embracing AI in a constructive manner, enabling positive research and understanding while preserving individuality, creativity, and equality.
