Amazon’s New $10 Monthly Unlimited Grocery Delivery Service: A Worthy Investment?

Amazon is revamping its grocery delivery service, offering unlimited delivery from Whole Foods and Amazon Fresh for a monthly fee of $9.99 on orders over $35. Also: How to save money on groceries with Amazon Prime The move comes as competition in the grocery delivery space heats up, with services like Walmart+ and Instacart gaining traction. Previously, Amazon offered free delivery on Fresh orders over $35, but the company has now raised the free delivery threshold and is charging a fee for smaller orders. Amazon also recently introduced 30-minute pick-up for all size orders. The new delivery service is currently being tested in three cities and could see a larger rollout depending on its success. While Amazon Prime itself costs $139 a year or $14.99 a month, the additional grocery delivery fee could be a deterrent for some customers. But for frequent Fresh orders, the new service could be a convenient and cost-effective option. Also: How to switch to a Prime Student membership (and why you should)