Apple’s 2023 App Store Award winning apps were recently announced by the App Store Editorial team. However, many top free iPhone apps that didn’t make the list are downloaded millions of times and find their way onto the home screens of Apple devices in the US. Temu which offers discounted items had over 100 million active users. CapCut is a video editor by TikTok’s parent company. Max, formerly known as HBO Max, offers popular TV shows and movies. Threads, an Instagram app, broke records with 150 million downloads. TikTok remains popular despite government concerns. Instagram added new features. Google’s search capabilities were enhanced by AI and YouTube introduced new features and a ban on ad blockers. WhatsApp introduced new features and improved user experience. Gmail introduced many new features including emoji reactions and AI-powered Help Me Write feature.
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