The study revealed that OpenAI’s chatbot was the most popular AI tool worldwide, with ChatGPT accounting for 60% of traffic visits to the most popular tools between September 2022 and August 2023. The top 50 AI tools garnered over 24 billion visits combined and experienced a 10.7 times growth rate, with an average monthly growth of 236.3 million visits. AI chatbots and AI writing were the most popular categories in AI tool use, with the United States and India leading in AI use. Men were found to be more inclined to use AI tools, and 80.5% of users reached the AI tools via direct access.
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