An article based on the 2023 State of IT Report concluded that the majority of people have growing concerns about the implications of generative AI and its potential impacts on data security, ethics, and bias. Reportedly, a whopping 81% of customers prefer human involvement in reviewing and validating outputs from generative AI. This indicates that there is a notable deficit of trust in AI-generated outputs, with only 37% of customers considering them to be as accurate as those produced by employees. Furthermore, the report demonstrates increasing reliance on generative AI by businesses to enhance efficiency and customer engagement. The data reflects that a thoughtful and transparent approach will be necessary to gain the trust of customers, who underline the importance of human validation.
In addition to customer apprehensions, research indicates widespread fear of the unknown with respect to AI. However, a shift to making AI less opaque and more transparent can lead to a different way of adopting the technology, potentially addressing some of the existing fears. Each foundational AI model is suggested to have a FICO score, which can play a significant role in improving trust in the new technology.
Salesforce’s State of IT 2023 Report, involving a survey of 4,300 IT decision-makers, reveals that generative AI has arguably become mainstream. Automation and AI are being utilized to drive operational efficiency and innovation. The survey found that the prominence of generative AI within organizations is anticipated to increase, with 86% of IT leaders believing that it will play a significant role in the near future, and an anticipated potential annual growth of $2.6 trillion to $4.4 trillion.
Moreover, the research has revealed that the potential impact of AI and automation on work and operations is substantial. It is estimated that generative AI could automate 40% of the average workday and result in significant productivity gains in various fields. Additionally, a survey suggests that AI can yield productivity gains, with marketers potentially saving a significant amount of time.
Industry leaders and market research sources such as Gartner and IDC are forecasting positive impacts and outcomes. Gartner’s strategic predictions suggest that AI will continue to influence enterprises in various ways, including conversational AI embedded in enterprise applications and AI-generated application development. Furthermore, IDC’s predictions and research indicate that generative AI is rapidly gaining traction and it is expected to reshape business operations.
Overall, it is clear from various market research sources that generative AI is poised to significantly impact businesses, with the potential to drive growth, operational efficiency, and innovation in the coming years. The widespread adoption and implementation of generative AI present an opportunity for businesses to enhance their operations and customer engagement, resulting in notable improvements in productivity and outcomes.