More companies will adopt modern customer data platforms (CDP) in 2024 due to increased awareness of the technology’s benefits outside of marketing, according to predictions from analyst firm Valoir. The forecast is specific to data usage in CRM, where CRM providers integrate data and AI to leverage CDP’s benefits, including more meaningful sales conversations and data-driven forecasting. This approach allows sales and customer service teams to be faster and more responsive, leveraging AI algorithms and intelligent workflows to deliver value at the speed of need.
Valoir’s belief that CDP adoption will increase is supported by growing customer demand for faster, personalized, trustworthy, and intelligent user experiences. The report also presents five other 2024 business and technology predictions, including the merging of employee experience (EX) and customer experience (CX), the decline of traditional surveys in favor of real-time voice and sentiment analysis, potential failures in AI implementation, a focus on developing workforce skills, and the need for clear and consistent hybrid or remote-work policies.
For more details on Valoir’s 2024 predictions, visit their website.
