In September, TikTok introduced the TikTok Shop, an e-commerce platform integrated into the app. This offers followers a new way of finding and buying products on their TikTok feed. The writer was initially indifferent and skeptical when TikTok Shop first launched. However, the deals, convenience, and holiday shopping pressures ultimately convinced them to give it a try.
It’s important to note that TikTok has always been a platform where users can discover new products, either through influencer recommendations or organic product reviews. Typically, users would go to the creator’s storefront linked in their bio to make a purchase. TikTok Shop makes this process much easier.
To buy a product, users can simply click on the product button featured in the video and complete their transaction right from the app, without needing to visit the product’s site. They also frequently run exclusive sales on products that may not otherwise be discounted, or offer generous promo codes for purchases.
Despite these perks, the writer initially hesitated to order from the app due to doubts about its legitimacy. However, they eventually made a purchase and found that the product was delivered promptly and was exactly as advertised in the viral videos. They were also able to easily access order details and tracking information within the TikTok app.
Overall, the writer’s experience was seamless, leading them to conclude that they wouldn’t hesitate to make another purchase on the TikTok app in the future.
